Halim, A. S. B. A. (2018). Faith, fashion, hijab: analysis of malaysian muslim fashion so- cial media and hijabista in islamic fashion. In 1st International Conference on New Approaches in Social Science and Humanities further reading (pp. 40–43). These organizations and their members have organized fashion shows and operated clothing stores centered on Islamic modesty since the 1960s. The models were usually volunteers from the local community. Elijah Muhammad discouraged female members from embracing the fashion trends of the day. Autumn/Winter 2020 Fashion The potential of this fashion market is hard to assess. But if half of the world8217;s 1.6 billion Muslims spent just $120 a year on clothing the global Muslim fashion industry would be worth $96 billion, according to French Fashion University Esmod in Dubai in the United Arab Emirates.